Rio athletics begin online ticket sales

By Randy Payton - For Ohio Valley Publishing

RIO GRANDE, Ohio — Fans who regularly attend University of Rio Grande home athletic contests now have the convenience of purchasing tickets online in advance of gameday.

Through a partnership between the National Association of Intercollegiate Athletics (NAIA) and AudienceView, a world leader in e-commerce software for events and entertainment organizations, NAIA member schools can now sell tickets, take donations and manage registrations for events, camps and clinics in a single shopping cart.

AV Community, AudienceView’s subscription-based product suite designed to serve and amplify brands and their communities, allows NAIA members to better engage fans, find new donors and season ticket holders, and drive incremental revenue through merchandise sales and more, all within a single, NAIA-branded events portal known as the NAIA Event Hub.

“AV Community is a game-changer for all NAIA member institutions,” said Jim Carr, NAIA President and CEO. “It is a great central toolset for schools that are aiming to expand fan engagement, operational efficiency and fundraising across their athletics departments, all under the NAIA Community umbrella. Ultimately, AV Community will provide new and meaningful ways to support the 60,000 student-athletes who are at the center of all NAIA experiences.”

Rio Grande athletic director Jeff Lanham echoed Carr’s sentiments.

“We’re living in an age where, as a result of technological advances, the customer base for all types of business – including college athletics – demands convenience. The NAIA Event Hub accomplishes that and we’re happy to be on board,” Lanham said. “Our fans, if they choose to do so, now have the opportunity to buy their tickets – in addition to making contributions to our athletic department – from their home computer or mobile device just like they would do if they were making any other kind of credit card transaction. As a result, we also get to see exactly who is attending our athletic events and, in turn, gain a better idea of how to engage those people.”

Fans can also print the tickets that they’ve purchased for presentation at the time of admission.

University of Rio Grande students and faculty, who are admitted to home athletic events for no charge with a Rio Grande ID, can also obtain their ticket through the Event Hub, although their Rio Grande ID will still be required at the time of admission.

Tickets can be purchased through the link at the top of the homepage on the school’s athletic website ( or by accessing the schedule page of a particular sport on the same website.

“We’re anxious to see how many folks take advantage of what we’re now able to offer,” Lanham said. “Folks will still be able to get their tickets at the gate as they always have, but we encourage them to give the Event Hub a try. And, who knows, in the future we may even look to include other activities here on campus that aren’t athletic-related.”

Randy Payton is the Sports Information Director at the University of Rio Grande.

By Randy Payton

For Ohio Valley Publishing