ANSTED, W.Va. — Gov. Jim Justice hosted an event this week at Hawks Nest State Park where he was joined by state Department of Tourism Secretary Chelsea Ruby to unveil West Virginia’s “groundbreaking 2022 Vacation Guide,” according to a news release from the governor’s office.
Instead of the traditional single-copy guide, West Virginia is releasing an exclusive four-part vacation guide collection.
West Virginia the first state in the country to adopt a multi-part vacation guide format.
“We are so excited about these new vacation guides,” Secretary Ruby said. “The Governor has really pushed us each year to innovate with our vacation guides. About 10 years ago, the vacation guide just looked like a phonebook. The state wasn’t making an investment. And I’ll never forget, one of the first things the Governor said was, ‘We’ve got to do better than this.’
“Two years ago we did a flipbook. Last year, we did the 50th anniversary of “Country Roads” special edition. And this year, we’re thrilled to become the first state in the country to release a collection of guides instead of just one.”
“I love when West Virginia leads the way for the nation,” Gov. Justice said. “This is just another example of how we think big and outside-the-box.”
The four guides each highlight different aspects of what makes West Virginia one of the country’s premier vacation and travel destinations. Titles include Outdoor Recreation, Natural Wonders, Mountain Culture, and, finally, a special guide devoted to America’s newest national park; New River Gorge National Park & Preserve.
The Governor reportedly continues to be intimately involved in the vacation guide process, hand-selecting cover photography for each of these guides highlighting West Virginia’s sought-after seasons and activities.
According to the news release:
“The Natural Wonders guide showcases stunning scenery readily on display – from rushing waterfalls to mountain vistas, lush forests, caves, and starry skies. While the Outdoor Recreation guide focuses on the vast amount of outdoor activities and public lands found across the Mountain State.
“The Mountain Culture piece creates a sense of place and highlights the authentic flavors, art, and heritage found in the Mountain State. To round out the series, the collection features a guide to the New River Gorge National Park and Preserve, detailing the park’s history, recreational opportunities and surrounding mountain towns.”
Each of the vacation guides feature QR codes that expand on the published articles and provide online access to exclusive content and trip inspiration from hundreds of tourism businesses across the state.
Also during Wednesday’s event, Gov. Justice and Secretary Ruby gave travelers a sneak peek of the all-new 2022 Highway Map. The new map features all of West Virginia’s state parks and forests, alongside important traveler information, must-see stops, and scenic country roads to travel throughout West Virginia.
“This is also something the Governor pushed us on,” Secretary Ruby said. “He wanted this to be a keepsake – a collector piece – and, along with our friends from the West Virginia Division of Highways, we came up with an absolutely stunning map.”