POINT PLEASANT — Local businesses on Main Street will be lighting up the block with extended business hours this Saturday and Christmas lights.
The second annual Sugar Plum Stroll will be held from 5 – 8 p.m. welcoming shoppers to downtown. Each attendee of the event will receive a bingo game board upon their arrival at the first store they visit. The goal of the game is for each attendant to visit each store on the map, so their name will be placed in a drawing for a Grand Prize basket which will have goods from the participating venues. Bonus tickets for the drawing will be given to attendants that make an in store purchase.
Main Street will be lit up with Christmas lights as well, with participating local merchants including All About You Salon, Studio 45, Siders Jewelers, M&Z Boutique, Mason Jar, Willa’s Bible Bookstore, Lowe Hotel, Four Seasons Florist, Victoria’s Prom & Bridal Shop, Shabby to Chic, Mothman Museum, Bordman’s Furniture, Counter Point Cooperative, Decor Corner, and the Coffee Grinder open for business. Bordman’s Furniture, M&Z Studio, and Studio 45’s are newcomers to the event this year. All of the stores will be having sales and deals.
Aside from shopping, the merchants are going to provide a variety of entertainment from local groups such as carolers from the Trinity Church. The Coffee Grinder will also be providing coffee to the public.
Scarlett Enos of Willa’s Bible Bookstore said she regards this event as a great time for families to enjoy the Christmas lights and to browse the local shops. Enos has witnessed an increase in business since last year’s event.
The Main Street merchants hosted a Cruise-In Car Show in July that gave them the bulk of their funds for the Christmas lights. Volunteers are welcome to help the shops put up the Christmas lights. During the course of the year Main Street merchants encourage local vendors, artisans, musicians, authors, church groups, civic organizations, entertainers, farmers markets, school clubs, and direct sellers to set up and share their talents with the community for free in order to attract new shoppers.
Erin Perkins is a staff writer for Ohio Valley Publishing.