POINT PLEASANT — Though much of the shopping “buzz” is around Black Friday, Small Business Saturday is gaining momentum and shoppers.
“Small Business Saturday,” which is this Saturday, Nov. 26, encourages shoppers to patronize small businesses which are often the backbone of their community.
In Point Pleasant, the Main Street Merchants have joined forces to help promote initiatives to bring people to their stores and into downtown. Officers for the group were also elected last week. The merchants recently organized a “Sugar Plum Stroll” open house event to kickoff the holiday season which was described by organizers as a “great success.” Participating merchants also donated a gift basket worth over $300 which was given away to a lucky shopper who took the “Sugar Plum Stroll.”
The Main Street Merchants have also been decorating their shop windows and even started a fundraising drive to construct their own light balls similar to those in Gallipolis City Park. The local FFA chapter at the Mason County Career Center helped construct over 100 light balls with the merchants placing lights on them – those light balls are now in the trees on Main Street. The merchants also came up with the idea to wrap downtown trees in lights and construct “light trees” attached to light poles. All of this improves the appearance of downtown and hopefully brings people to the area to see what downtown has to offer.
Mayor Brian Billings has said the city tries to support these beautification efforts as much as it can and encourages everyone to shop local.
“As in past years, I encourage our residents to shop with our local businesses to help give them a big boost during this Christmas shopping season,” Point Pleasant Mayor Brian Billings said. “These brick and mortar businesses mostly owned and operated by our own neighbors deserve our support not only now but throughout the year. These businesses support so many events and causes for our great city 12 months of the year. Let’s show our support by shopping with our hometown merchants now as well in the future.”
Small Business Saturday arose in response to Black Friday as well as Cyber Monday, both commercial events which cater to businesses with larger resources. Small Business Saturday was a promotional effort intended to match the others. Since 2010, Small Business Saturday has grown into a nationwide event, which according to a 2015 Small Business Saturday Consumer Insights Survey, brought more than 95 million consumers to shop at small businesses in 2015.
Reach Beth Sergent at firstname.lastname@example.org or on Twitter @BSergentWrites.